Is Comio Mobile just in for a cameo? We bet, No!

Unknown 2:40 PM
Chinese original device maker Topwise Communication, which retails phones under the Comio brand and entered India in mid-August, is targeting the youth in non-metro areas and smaller cities, with a focus on the mid-segment smartphone category.

The company is positioning its devices in the Rs 6,000- 12,000 range that constitutes about 40 per cent of the market and is growing at a robust pace. "Our strength is mid-segment smartphone market. In next three years, we are looking at having close to 12 per cent market share in the mid-segment category. We aim to sell approximately 7-8 million devices in three years," India CEO, Comio Mobiles, said. It will initially focus on the northern and western parts of the country and the devices would be available only through offline retail stores. "In the next 3-4 months we will be looking at only north and west. Starting April, we will launch our products in other parts of the country. "We are focusing on offline market because we see a gap in the market in the segment in which we are operating. Close to 65-70 per cent of the market is offline and we want to have our full focus there" He Added

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