My personal radio station, MixRadio now available on Android and iOS

10:55 AM

The most popular music streaming service, originally launched by Nokia, MixRadio has been finally expanded beyond Windows Phone. Apart from Windows Phone, the service is now also available for Android and for iPhone.

Mixradio app on Lumia

MixRadio was sold to Microsoft as part of Nokia’s devices and services division, before being sold to personal messaging service Line – a deal that completed in March 2015.

MixRadio isn’t a fully on-demand streaming service, instead, it’s more of a personal radio service. In terms of feature,  the familiar "Play Me" is renamed to“MyMix” channel that aims to learn from the user’s preferences, thumbs up/down, once they have picked an initial group of favorite genres and artists. Also, we can now create mixes with 3 artists or less.

MixRadio comes pre-loaded on Microsoft’s Lumia smartphones and will continue. At the moment, MixRadio has a catalogue of 35 million songs and 12,500 hand-curated mixes.

MixRadio app on iPhone

MixRadio will offer 12 hours of free offline music. What isn’t present is MixRadio’s ability to play local music from your music library, because the company is shifting focus being a music player to more of a music service.

Press Release:

(13:00 EST, New York) MixRadio, the personalized music streaming service, is today launching its acclaimed product to a huge new global audience by expanding across Android and IOS platforms and announcing a new partnership with HTC.
Previously owned by Microsoft and Nokia and available only on Windows Phone, MixRadio’s recent acquisition by one of the world’s fastest growing mobile messaging service, LINE, means the service is now unleashed on Android and IOS platforms. The co-marketing opportunities with LINE presented to MixRadio through the partnership will help drive international growth
MixRadio CEO Jyrki Rosenberg comments: “We’re excited to be bringing our personalized and easy-touse music streaming service to a huge new audience. For many people this will be the first time they have been able to experience MixRadio; we’re confident they will love the simplicity of the experience and the quality of the personalization we deliver. We cut out the clutter between the listener and the music they love, helping them enjoy, discover and rediscover great music.
We are already available in 31 countries and have been developing and improving our personalized music offering over many years, meaning we combine the benefits of having a heritage in the space with the excitement of launching a new product. We will also continue to deliver a great service to existing users on Windows Phone.”
Today also brings the announcement of a major new co-marketing partnership with HTC. MixRadio will exclusively provide music updates for HTC’s BlinkFeed, providing personalized music news tailored to the users’ music tastes.
MixRadio has enjoyed consistently high consumer satisfaction scores and positive media reviews. It has developed its own personalization engine and analyzed billions of data points from listeners around the world, allowing it to deliver an unparalleled personalization experience. The one touch ‘MyMix’ feature brings a highly tailored stream of music that learns the music listeners like, to bring them more music they love from a catalogue of over 35 million tracks.
MixRadio also offers thousands of curated mixes created by a global team of music experts, and by international stars. As a mobile first music service, MixRadio understands the importance of off lining mixes. Unlike many free music streaming services, MixRadio lets users listen to offline mixes on the move.
MixRadio will maintain and develop existing partnerships with adidas, powering the music for the adidas MiCoach Smart Run watch, and Harman Kardon, being fully integrated into the Harman Kardon Omni speakers offering a seamless personalized home audio experience.

Download MixRadio for Windows Phone

What do you think of the move made by the MixRadio Service? Do you listen to curated mixes? Do tell us in the comments below

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